Traffic accidents among children have been decreasing after the installation of yellow carpets. However, the explanatory power of the causal relationship between yellow carpet installation and traffic accidents is still insufficient. The yellow carpet effect was analyzed in greater depth using virtual reality (VR) simulation experiments in various situation that could not be evaluated in existing actual vehicle research studies due to difficulties or risks in implementation. A target site where an actual yellow carpet was installed was selected and, implemented into a virtual environment. Subjects were made to, were gaze measurement equipment and ride the simulator. The visual/driving behavior before and after yellow carpet installation was compared, and a t-test analysis was performed for statistical verification. All the results were found to be statistically significant.